The Ultimate Digital Marketing Certificate
Advanced Diploma in
Copywriting
This NQF 7 Advanced Diploma is aimed at people with the desire and talent to express their innate creativity, conceptual thinking and love of communication. We’ll teach you how to simultaneously sharpen your mind, your pen and your skills. Master the relevant theory with a substantial practical element; you’ll learn how to craft compelling prose and articulate creative ideas clearly. Within 1 year you’ll gain a comprehensive and well-rounded knowledge of creative, marketing, communication and business skills.
Advanced Diploma
Meet our Alumni
Tapiwa Muswere Junior Graphic Designer & Editor Iconic Agency
Total cost of the programme
If you'd like to get more info
Click below to speak to us.
Katja Jochheim
Morena Mallane
What you'll have when you graduate
Think strategically, act creatively and influence people with this NQF 7 accredited programme
- An internationally-recognised qualification
- Consistent practical application
- Access to real-life industry experts and real-life client briefs
Career Options
- Content Creator
- Copywriter
- Content Manager
- Editor
- Brand Manager
- Creative Writer
- Sound creative and strategic thinking
- Branding, creative marketing strategy, marketing techniques
- Business and critical analysis skills
- An understanding of human motivation and behaviours and crucial interpersonal skills
- Knowledge and awareness of the vast number of media touchpoints and the appropriate usage for optimal results
- An NQF 6 Qualification
- A personalised learning experience with regular one-on-one interaction with the lecturers
- Ongoing industry exposure
- Consistent practical application
Curriculum Outline
Module 01 Creative strategy & insights
- Marketing communications principles
- Research & insights analysis
- Analytical & critical thinking
- Creative strategy
Module 04 Business and visual skills
- Business communications skills
- Visual communications skills
- The future of copywriters in the industry
Module 02 Transmedia narration
- Content marketing
- Traditional media platforms
- Consumer touchpoints
- Brand storytelling across media
Module 03 Integrated brand communications
- Integrated conceptual & strategic skills
- Brand building across media
- The role of copywriters in industry
- Incorporates Work Integrated Learning
How to apply
- DO THE SKILLS ASSESSMENT AND FILL IN YOUR APPLICATION FORM
This is the first chance to show us that you’ve got what it takes! It gives us a glimpse of who you are and what you’re capable of. - YOU'RE ALMOST THERE
Once you’re application has been approved, you’ll need to secure your spot for 2020 by paying your application acceptance fee of R9 500.
Why you should choose Red & Yellow
Industry connection
Business innovation does not happen in the academic sector, it happens in business. To ensure we are delivering the most cutting edge business thinking, we partner with industry to drive our innovation and ensure our students are match fit to thrive in their careers.
High employability rate
Since 1994 we have been teaching business leaders to think creatively. Our Alumni have gone on to become industry leaders across the globe
- from running multi-million dollar companies to using their creative genius to improve the lives of cancer patients.
Future focused
The world has changed dramatically and we can no longer teach the skills of the past. We are here to teach the skills they need to grow their careers in an ever changing digitally enabled world of the future.
You'll have a chance to intern at industry giants
