The Ultimate Digital Marketing Certificate
Advanced Diploma in
Marketing & Advertising Communications
If you’re looking to get a head-start on working in the marketing and communications industries, this post-grad qualification is for you. You’ll learn a range of versatile skills, techniques and tools that will allow you to interpret nuanced briefs, develop creative solutions and successfully present to clients.
Advanced Diploma
Meet our Alumni
Tapiwa Muswere Junior Graphic Designer & Editor Iconic Agency
Total cost of the programme
If you'd like to get more info
Click below to speak to us.
Katja Jochheim
Morena Mallane
What you'll have when you graduate
Become a creative thinker, develop new skills and get an in-demand qualification
- An internationally-recognised qualification
- Consistent practical application
- Access to real-life industry experts and real-life client briefs
Career Options
- Marketing Executive
- Brand Manager
- Market Researcher
- Social Media Marketing Manager
- Media Planner
- Real-life industry experts and live client briefs
- An internationally-recognised qualification
- Consistent practical application
- Boutique-style learning experience that is personal and nurturing
- A personalised learning experience with regular one-on-one interaction with the lecturers
- Ongoing industry exposure
- Consistent practical application
- An NQF 6 Qualification
Curriculum outline
Module 01 Strategic Marketing Communications
- Strategic Marketing
- Entrepreneurial Marketing
- Cause & Sustainability Marketing
Module 04 Digital Marketing
- Digital Marketing
- Content Marketing and Digital Copywriting
Module 07
- Brand Challenge 1 (formative practical assessment)
- Brand Challenge 2 (summative practical assessment)
Module 02 Integrated Brand Communications
- Integrated Brand Communications
- IBC Tools
- Brand Positioning / Brand Building
Module 05 Channel Planning
- Channel Planning
- Digital Media Planning
- Earned Media / PR
Module 08
- MAC Live (final research individual project)
Module 03 Agency structures
- Strategic Planning
- Organisational framework
Module 06 Research/Consumer Behaviour
- Market Research
- Consumer Behaviour / Insights
- Behavioural Economics
- Data / Online Analytics
Module 09
- Work-integrated learning
How to apply
- DO THE SKILLS ASSESSMENT AND FILL IN YOUR APPLICATION FORM
This is the first chance to show us that you’ve got what it takes! It gives us a glimpse of who you are and what you’re capable of. - YOU'RE ALMOST THERE
Once you’re application has been approved, you’ll need to secure your spot for 2020 by paying your application acceptance fee of R9 500.
Why you should choose Red & Yellow
Industry connection
Business innovation does not happen in the academic sector, it happens in business. To ensure we are delivering the most cutting edge business thinking, we partner with industry to drive our innovation and ensure our students are match fit to thrive in their careers.
High employability rate
Since 1994 we have been teaching business leaders to think creatively. Our Alumni have gone on to become industry leaders across the globe
- from running multi-million dollar companies to using their creative genius to improve the lives of cancer patients.
Future focused
The world has changed dramatically and we can no longer teach the skills of the past. We are here to teach the skills they need to grow their careers in an ever changing digitally enabled world of the future.
You'll have a chance to intern at industry giants
