The Ultimate Digital Marketing Certificate
Online learning from an accredited institution
DIGITAL CONTENT & COPYWRITING
Master how to capture your audience's attention with essential copywriting and content skills related to the new digital landscape. Master the key tools and techniques to create powerful content. This 12-week course will give you the foundation you need to plan, craft and implement an effective digital content strategy that generates trusting brand-consumer relationships.
Meet the course creator
Wendy Shepherd
Copywriting & Digital Content Lecturer
After spending 18 years as an industry copywriter in Joburg and London, Wendy shifted her career focus to academia. Joining Red & Yellow in 2016, she brought new life into the copywriting and digital content disciplines and poured her passion into developing three of the school’s full-time programmes and this online course. An absolute asset to the team!
Meet the course contributor
Robyn Hazekamp
Head of Instructional Design
Dog-lover and superhero-aficionado, Robyn pours her Masters degree in English and international lecturing experience into developing online courses that meet our rigorous Red & Yellow standards. She somehow also manages to find time to speak at conferences and contribute to our globally-acclaimed textbook.
Get a Certificate and skills that'll boost your CV.
Expand your knowledge and skillset with this online course. Learn how to create engaging, credible copy and a content plan that enhances customer engagement and creates bigger brand awareness. Learn how to write for mobile, websites, email, social and paid media ads.
What you'll learn:
- How to know who your online audience is, where they are, what they want and how to engage with them.
- Techniques to create engaging content that generates a true value exchange with your customers
- Practical skills on how to manage communities effectively
- How to generate various content types like podcasts, blogs, web copy, social media content etc.
FIND OUT MORE WHEN YOU DOWNLOAD THE INFORMATION PACK >
Course Curriculum
Module 01
An Introduction
Module 02
Digital Content Basics
Module 03
Content Planning
Module 04
Copywriting Basics
Module 05
Copywriting for Media
Module 06
Community Management
Module 07
Managing Up
Module 08
Optimisation
Get the Red & Yellow Certificate that guarantees career success.
Experienced and evolving
Our proven track is grounded in 25 years of experience. To give our students the best education, we constantly adapt to industry shift and changes.
Human touch
This online experience will be warm and engaging. Our great team will be on hand to guide and help you through the course and answer any of your questions.
Amazing alumni benefits
Our alumni are part of our ‘inner circle’, and qualify for discounts on our online courses, get exclusive access to our events and a Talent Management service.
Trusted By
- Kelsey Matus - Publishing Assistant
