The Ultimate Digital Marketing Certificate
Online learning from an accredited institution
DIGITAL CONTENT & COPYWRITING
Content is a critical part of any marketing strategy, and businesses that fail to recognise its importance will be left behind. The 12-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create and implement an effective digital content strategy. At the end of this course you’ll be able to create engaging, winning copy and content as well as set up a content marketing plan and manage communities, with the end goal of building strong, trusting brand-consumer relationships.
Meet the team
Su Little
Head of Online Education
With over 17 years of both agency and corporate social media, digital, CRM, strategy, e-commerce, experiential events, brand ambassadorship and brand management experience under her belt and the first South African to be recognised on the global list of Corporate Social Strategists. Su has been a regular speaker at social media, digital and integrated marketing conferences around South Africa and now shares her knowledge with leading organisations and learners through mentorship and coaching, reaching far beyond the classroom.
Get a Certificate and skills that'll boost your CV.
Expand your knowledge and skillset with this online course. Learn how to create engaging, credible copy and a content plan that enhances customer engagement and creates bigger brand awareness. Learn how to write for mobile, websites, email, social and paid media ads.
What you'll learn:
- Learn how to understand exactly who your target audience is so that you can create truly compelling content
- Learn how to craft engaging copy and content that generates a true value exchange with your customers
- Become a community manager who can manage communities across various platforms
- Produce a portfolio of content to show off your abilities
- Learn how to create videos, podcasts, blogs, and social media posts that engage your audience
FIND OUT MORE WHEN YOU DOWNLOAD THE INFORMATION PACK >
Course Curriculum
Module 01
Social Storytelling
Module 02
Copywriting Basics
Module 03
Long Copy and Direct
Module 04
Audience and SEO
Module 05
Video
Module 06
Podcasting
Module 07
Social Media
Module 08
Persuasive Writing and UX
Module 09
Content Planning
Get the Red & Yellow Certificate that guarantees career success.
Experienced and evolving
Our proven track is grounded in 25 years of experience. To give our students the best education, we constantly adapt to industry shift and changes.
Human touch
This online experience will be warm and engaging. Our great team will be on hand to guide and help you through the course and answer any of your questions.
Amazing alumni benefits
Our alumni are part of our ‘inner circle’, and qualify for discounts on our online courses, get exclusive access to our events and a Talent Management service.
Trusted By
- Kelsey Matus - Publishing Assistant
