The Ultimate Digital Marketing Certificate

Online learning from an accredited institution

DIGITAL MARKETING COURSE

Our flagship Digital Marketing course is endorsed by IAB South Africa and has been designed by industry experts to kick-start your digital marketing career. Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business. 

10 weeks online
8 - 10 hours / week
Online Learning
GET MORE INFORMATION

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Meet the course contributor

Rob Stokes

Entrepreneur and digital marketing guru

Rob Stokes is an investor and entrepreneur focused on the technology and education sectors. In his first innings, he founded award-winning digital agency, Quirk, in 1999. He built Quirk into one of the largest agencies on the African continent before selling it to the London listed global leader, WPP, in 2014. Today, Rob serves as Chairman of the Red & Yellow Creative School of Business and serves as a non-exec director at Brandseye, Openbox and Cloudone.mobi.

Meet the course designer

Robyn Hazekamp

Head of Instructional Design

Dog-lover and superhero-aficionado, Robyn pours her Masters degree in English and international lecturing experience into developing online courses that meet our rigorous Red & Yellow standards. She somehow also manages to find time to speak at conferences and contribute to our globally-acclaimed textbook.

Get the Digital Marketing Certificate that guarantees career success.


In just 10 short weeks and over 8 modules you'll get the practical skills to implement a winning digital marketing strategy. This course is perfect for anyone wanting to effectively market their brand or business

What you'll get:

  • A hard-copy of our globally read 6th Edition eMarketing textbook ( worth R750 )
  • An industry-sought after Certificate of Completion from Red & Yellow
  • Original, relevant and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions and more
  • A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

FIND OUT MORE WHEN YOU DOWNLOAD THE INFORMATION PACK

Course curriculum:

Module 01

Digital Marketing Strategy: Understanding your customer

Module 02

Planning digital assets:Research and UX Design

Module 03

Using digital assets: Web development, mobile apps and eCommerce

Module 04

Speaking to your audience: Digital Copywriting, SEO and CRM

Module 05

Direct Marketing:Content, Video & Direct marketing

Module 06

Social Media: Social media platforms and strategy

Module 07

Online Advertising:Search and social media advertising

Module 08

Optimisation: Data analytics and conversion optimisation

Experienced and evolving

Red & Yellow has been teaching business leaders to think creatively since 1994. We believe in lifelong learning that equips humans with future-focused skills that skyrocket careers. We offer fulltime accredited programmes including the iconic Advanced Diploma in Digital Marketing and industry-respected online short courses. digital marketing strategy. This course is perfect for anyone wanting to effectively market their brand or business.

Human touch

This online learning experience will be warm and engaging. Our great team will be on hand to guide you through the course and answer any of your questions.

Future-focused

Avoid redundancy in the tech-dominated future. Our courses are designed to harness your uniquely human skills - that set you apart from the machines.

Alumni benefits

Our online alumni are part of our ‘inner circle’, and qualify for discounts on our online courses, special lifestyle benefits and a Talent Management service.

Trusted By

I enrolled for the Digital Marketing course with the intention of pursuing creative opportunities online. And as a self-starter, I knew that upskilling myself would prove to be more beneficial than hiring someone else to execute my vision. And boy oh boy did that pay-off. I honestly didn't expect to land a position as a Digital Marketing Manager so soon after completing my course. I feel this is a testimony to the material and the amount of confidence I gained by completing the course. The Red & Yellow Digital Marketing course content is thorough, easily digestible and challenging at times. The course covered UX design to social media and everything in between. Thank you Red & Yellow for unlocking a hidden passion within me, and for equipping me with the skills I need to face the world of digital mar

- Sean Loots, Radio show host, Digital Marketing Manager and content creator, Magic 828 Music Radio

Digital Marketing is not just a passing trend, but the future of Marketing. Red and Yellow's Digital Marketing course confirmed this after working in marketing for over 12 years. The course changed my perspective on trends and opportunities and taught me to be more adaptable by using my learnings and skills from traditional to digital.

- Vanessé Smal, Innovation Project Manager, Innovation, Distell

My experience at Red & Yellow has been an interesting and beneficial one. I was excited to join the Digital Marketing course, but I was concerned about how the correspondence learning method would work. Since joining, it has been going well - I find that I am learning a lot and Red & Yellow is great with helping us manage work and study. The online learning system works well and is easy to use. I am someone who hasn't had much experience with digital because of the clients I had previously worked on, but this course has helped me get up to speed. The lecturer Su has an amazing approach. She is professional, friendly, warm, engaging and full of knowledge on the topic. She goes over and above to provide context and real-life examples to help us understand and grasp the concepts easily. I would definitely recommend Red & Yellow to prospective students.

- Sarah Ebrahim, PR Account Manager, Ogilvy

Meet the course contributor

Rob Stokes

Entrepreneur and digital marketing guru

Rob Stokes is an investor and entrepreneur focused on the technology and education sectors. In his first innings, he founded award-winning digital agency, Quirk, in 1999. He built Quirk into one of the largest agencies on the African continent before selling it to the London listed global leader, WPP, in 2014. Today, Rob serves as Chairman of the Red & Yellow Creative School of Business and serves as a non-exec director at Brandseye, Openbox and Cloudone.mobi.

Meet the course designer

Robyn Hazekamp

Head of Instructional Design

Dog-lover and superhero-aficionado, Robyn pours her Masters degree in English and international lecturing experience into developing online courses that meet our rigorous Red & Yellow standards. She somehow also manages to find time to speak at conferences and contribute to our globally-acclaimed textbook.

Choose the best Digital Marketing Certificate for you:

Digital Marketing: Introduction

Get to grips with the non-technical basics in digital marketing with our 6-week introduction course. Learn about content marketing, social media, UX, SEO and more. Perfect for anyone looking for a basic understanding and overview.

1-year National Certificate in Advertising: Digital Marketing

Transform yourself into a Digital Marketing professional in just 1 year. This online SETA accredited NQF 5 qualification will teach you the fundamentals of the marketing discipline and how to develop and implement successful Digital Marketing strategies. 

Digital Marketing: Professional Certification

Master all the aspects of Digital Marketing and get an in-depth proficiency and career boost with our 14-week Professional Certificate in Digital Marketing. Including masterclasses with industry experts to bring the theory to life.

Advanced Diploma in Digital Marketing

This highly sought-after accredited NQF 7 qualification puts graduates at the top of the Digital Marketing game, opening doors to career-advancing opportunities. Learn how to strategise, analyse, create and implement strategies and campaigns, using a variety of tools and best practices.