The Ultimate Digital Marketing Certificate

Online learning from an accredited institution

ENTREPRENEURIAL THINKING

This 10-week course will enhance your entrepreneurial thinking and allow you to immediately apply it to your current position or new business idea. Learn valuable skills such as leadership, creative thinking and project management. Empower yourself with critical business skills that will boost your career.

10 weeks
8 - 10 hrs / week
Online Learning

Credit Amount:

R1 237 p/m

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Dawn Nathan-Jones

Knowledge Partner

"I never dreamed of success. I worked for it.I believe that a huge part of the growth in this country’s economy will come from cultivating a culture of entrepreneurship amongst the youth."

Grant Webster

former heavy-hitter at Makro, takealot, Look n Listen, Toy Kingdom and Wefix.

“Over the course of my career, I have always used Red & Yellow as a first filter for advertising and marketing related hires, looking at the institutions graduates first. Why? Because they are always the ones who had business and commercial understanding over and above the advertising and creative side.”

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Advance your career, launch a business and get a Certificate that sets you apart.


Designed by expert knowledge partners and experienced entrepreneurs, this course will teach you how to develop, write and polish off a sharp business plan. Learn to critically analyse a situation and to make smart, informed business decisions. You’ll get relevant, absorbing content that sparks critical thinking, diversifies your skill set and nurtures your personal growth.

What you'll learn:

  • To bring to life that brilliant business idea you’ve been sitting on for years (or how to think of one if you haven’t)
  • To set up and lead a business or new initiative that will thrive
  • To pitch your business idea to secure backing or venture funding
  • An entrepreneurial approach that will provide you with the practical skills and know-how to bring your business plan to life, and make it sustainable in the long-run
  • Best of all, each assignment ladders up to combine into a robust business plan that you can take to market - either to present your idea to potential funders or to get large scale buy-in for your initiative

FIND OUT MORE WHEN YOU DOWNLOAD THE INFORMATION PACK

Course curriculum:

Module 01

Essence of entrepreneurship and design thinking

Module 02

Branding and marketing

Module 03

Driving sales success

Module 04

Strategy and finance

 

Module 05

Effective leadership

Module 06

Business models and plans

Module 07

Landing a successful pitch

Human touch

This online learning experience will be warm and engaging. Our great team will be on hand to guide you through the course and answer any of your questions.

Experienced and evolving

Our proven track is grounded in 25 years of experience. To give our students the best education, we constantly adapt to industry shift and changes.

Industry partnerships

Founded by industry leaders, we’ve maintained these close connections, developing course content with knowledge partners who are experts in their field.

Career and business booster

Our courses are designed to accelerate your career and elevate your CV. A certificate from us is a recognised signal to industry and a stamp of approval on your CV.

Trusted By

Meet your course creators:

- Karen Hidden - knowledge partner

With a Masters in Inclusive Innovation, Karen has lectured in entrepreneurship and social innovation, developed content for various startup programmes in Africa and been involved in enterprise development for many multinationals.

- Robyn Hazekamp - Head of Instructional Design

Dog-lover and superhero-aficionado, Robyn pours her Masters degree in English and international lecturing experience into developing online courses that meet our rigorous Red & Yellow standards. She somehow also manages to find time to speak at conferences and contribute to our globally-acclaimed textbook.

- Dawn Nathan-Jones, Executive Director

A dynamic businesswoman who revolutionised the car industry, she’s now the Dawn is the Executive Director of Over the Rainbow. The only female judge on MNet’s Shark Tank SA and a vocal advocate for the empowerment of women and young entrepreneurs. Her dream is to leave a legacy of social entrepreneurship with heart. Dawn invests her time in imparting her knowledge and experience of building efficient, scalable and profitable businesses.

- Lara Rosmarin

Serial entrepreneur and former CEO of Over The Rainbow and Seed Academy, Lara has corporate and NGO experience and extensive expertise in business development and funding. Now her main focus is helping entrepreneurs; offering the support, guidance and connections they need to build successful and sustainable businesses.

- Lesley Waterkeyn & Sandy van Dijk

Co-founders Sandy and Lesley come with exceptional pedigrees. Sandy has been a passionate educator for the past 20 years and Lesley is the founder and CEO of Colourworks, a fully integrated marketing agency. She is also an active member of the world’s largest entrepreneurial network, was an Africa’s Woman of Influence 2015 finalist and 2015 Fairlady Woman of the Future.

- Karen Hidden - knowledge partner

With a Masters in Inclusive Innovation, Karen has lectured in entrepreneurship and social innovation, developed content for various startup programmes in Africa and been involved in enterprise development for many multinationals.

- Robyn Hazekamp - Head of Instructional Design

Dog-lover and superhero-aficionado, Robyn pours her Masters degree in English and international lecturing experience into developing online courses that meet our rigorous Red & Yellow standards. She somehow also manages to find time to speak at conferences and contribute to our globally-acclaimed textbook.

- Dawn Nathan-Jones, Executive Director

A dynamic businesswoman who revolutionised the car industry, she’s now the Dawn is the Executive Director of Over the Rainbow. The only female judge on MNet’s Shark Tank SA and a vocal advocate for the empowerment of women and young entrepreneurs. Her dream is to leave a legacy of social entrepreneurship with heart. Dawn invests her time in imparting her knowledge and experience of building efficient, scalable and profitable businesses.

- Lara Rosmarin

Serial entrepreneur and former CEO of Over The Rainbow and Seed Academy, Lara has corporate and NGO experience and extensive expertise in business development and funding. Now her main focus is helping entrepreneurs; offering the support, guidance and connections they need to build successful and sustainable businesses.

- Lesley Waterkeyn & Sandy van Dijk

Co-founders Sandy and Lesley come with exceptional pedigrees. Sandy has been a passionate educator for the past 20 years and Lesley is the founder and CEO of Colourworks, a fully integrated marketing agency. She is also an active member of the world’s largest entrepreneurial network, was an Africa’s Woman of Influence 2015 finalist and 2015 Fairlady Woman of the Future.

- Karen Hidden - knowledge partner

With a Masters in Inclusive Innovation, Karen has lectured in entrepreneurship and social innovation, developed content for various startup programmes in Africa and been involved in enterprise development for many multinationals.

- Robyn Hazekamp - Head of Instructional Design

Dog-lover and superhero-aficionado, Robyn pours her Masters degree in English and international lecturing experience into developing online courses that meet our rigorous Red & Yellow standards. She somehow also manages to find time to speak at conferences and contribute to our globally-acclaimed textbook.

© 2020 Red & Yellow Creative School of Business (Pty) Ltd. is registered as a private higher education institution in terms of section 54(1)(C) of Higher Education Act, 1997. DOE Registration No.: 2005/HE07/002
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