The Ultimate Digital Marketing Certificate
Online learning from an accredited institution
MEDIA MANAGEMENT
Build brand loyalty and increase commercial success through effective, comprehensive and compelling media strategies. This 10-week course, which was originally developed for MTN Africa, will teach you how to successfully integrate your marketing communications across multiple touchpoints.
Credit Amount:
R1 237 p/m
Meet your course creator
David Flynn
Professor
With an impressive academic track record, Professor and Head of Department of Accounting at UCT, and Visiting Professor at Rhodes Investec Business School, he’s also been involved in the industry, as Head of Research at Old Mutual and Director and COO at Velocity Asset Management.
Meet your course designer
Robyn Hazekamp
Head of Instructional Design
Dog-lover and superhero-aficionado, Robyn pours her Masters degree in English and international lecturing experience into developing online courses that meet our rigorous Red & Yellow standards. She somehow also manages to find time to speak at conferences and contribute to our globally-acclaimed textbook.
Get a Certificate that’ll boost your CV, business or brand
Learn the fundamentals of media communications; understand the pros, cons and nuances of different channels, how to segment and define your audiences and how to integrate your strategies and campaigns to get the best results.
What you'll learn:
- The importance of an integrated marketing communications approach
- The role of various channels and their pros and cons
- How to create a robust media strategy
- How to segment and define your audience and why it’s so important
- How to measure, optimise and report on performance to determine cost versus value
FIND OUT MORE WHEN YOU DOWNLOAD THE INFORMATION PACK
Course curriculum:
Module 01
Marketing communications in the 21st Century
Module 02
Marketing channel management
Module 03
Audience
Module 04
Crafting a strategy
Module 05
“Traditional” advertising (incorporating case studies)
Module 06
Online advertising
Module 07
Managing media projects
Module 08
Evaluation and optimisation
Career and business booster
Future-focused
Avoid redundancy in the tech-dominated future. Our courses are designed to harness your uniquely human skills - that set you apart from the machines.
Human touch
This online learning experience will be warm and engaging. Our great team will be on hand to guide you through the course and answer any of your questions.
Amazing alumni benefits
Our online alumni are part of our ‘inner circle’, and qualify for discounts on our online courses, special lifestyle benefits and a Talent Management service.
Trusted By
- Grant Webster, former heavy-hitter at Makro, takealot, Look n Listen, Toy Kingdom and Wefix.
