The Ultimate Digital Marketing Certificate

Online learning from an accredited institution

National Certificate in Advertising specialising in

CREATING DIGITAL CONTENT

This one-of-a-kind accredited programme, delivered fully online, will equip you with the knowledge and practical know-how to build a career in creating content for brand engagement and building brand equity. You’ll start with an introduction to the world of advertising and marketing and the role of content and communication within it, before focusing on how you can conceptualise, produce and use content to make people love your brand. And then to make sure you can deliver, you’ll finish off with how to do project and resource planning
for high-impact, highly effective content plans and campaigns.

Note: you've got a few weeks left to take advantage of the introductory price offer on this accredited programme! Ask our Career Advisors for more information.

1 Year
3 - 5 Hours/day
Fully-online
GET MORE INFORMATION

100% privacy guaranteed. By filling in this form, you agree to Red & Yellow contacting you about online courses. Your information will never be shared. You can opt-out at anytime. We'll miss you though :( 

Meet the Programme Designers

Megan Carver

Head of Programme Development

Megan is passionate about education and the possibilities that technology-mediated learning can achieve. With her background in psychology and education, Megan is committed to developing programmes and educational materials that not only achieve learner objectives but that foster and enhance the learning experience for students and learners.

Robyn Hazekamp

Head of Instructional Design

Dog-lover and superhero-aficionado, Robyn pours her Masters degree in English and international lecturing experience into developing online programmes that meet our rigorous Red & Yellow standards. She somehow also manages to find time to speak at conferences and contribute to our globally-acclaimed textbook.


Help your team approach problems with a new mindset

Clever advertising used to be all that's needed to persuade people to buy a product. But one-way messaging no longer works. Consumers now expect to have two-way relationships with brands, making content marketing critical to adding this consistent value to their lives – be it through information, entertainment or education.

At the end of this programme graduates will be able to:

  • Apply deep strategic thinking, in-depth research, insight development and
    conceptual ideation to communicate with your target audiences
  • Create a strategic content plan that reinforces the brand positioning and promise
  • Execute targeted content campaigns that delight consumers
  • Write compelling, persuasive copy that influences customer behaviour
  • Create strong customer relationships to improve customer lifetime value
  • Build a brand reputation as a thought leader in its industry

Future-focused

Avoid redundancy in the tech-dominated future. Our programmes are designed to harness your uniquely human skills - that set you apart from the machines.

Human touch

This online learning experience will be warm and engaging. Our great team will be on hand to guide you through the course and answer any of your questions.

Amazing alumni benefits

Our online alumni are part of our ‘inner circle’, and qualify for discounts on our online courses, special lifestyle benefits and a Talent Management service.

Industry partnerships

Founded by industry leaders, we’ve maintained these close connections, developing course content with knowledge partners who are experts in their field.

Trusted By

Content Marketing provides 4 x the ROI of our traditional marketing spend.

- Julie Fleischer, VP Marketing, Neustar

Content builds relationships. Relationships are built on trust. Trust drives revenue.

- Andrew Davis, Best-selling author and keynote speaker

Frequently Asked Questions

How many hours per week does this programme take?

We always suggest putting aside an average of 8 hours a week for our programmes. This will give you more than enough time to ensure you understand the material and complete your assignments. If you have any concerns or struggles with time management, our friendly team of course co-ordinators are just a phone call or email away and will be happy to help where needed.

This programme is designed for working professionals, so we totally understand time commitment restrictions!

How will this programme help me?

You will not only be armed with theoretical knowledge, but also the ability to practically implement and add value to your current position in the workplace immediately. If you are learning something completely new, you’ll be armed with a recognised qualifcation that proves you know what you’re doing.

All of our programmes are developed in response to market needs or skills gaps brought on by this rapidly-changing world. This means you will have the competitive edge.

Why Red & Yellow?

There are a lot of online courses and programmes all promising the same thing, we know. But you want to know what makes us stand out and why you should choose us, read below:

  • It’s about you: our online programmes are designed to teach real skills that open up opportunities and boost careers, and add value.
  • Industry-led: We constantly engage with key industry leaders to assess workforce gaps and topical challenges.
  • Relevance: Programme content is always updated in line with constantly-changing reality.
  • The human touch: we have course co-ordinators who give you one-on-one support, whenever you need it. You are welcome to reach out and chat to our team at any time.
What qualification will I receive?

You will receive an NQF 5 level National Certificate upon successful completion of the programme.