The Ultimate Digital Marketing Certificate
Online learning from an accredited institution
Performance Marketing
Target the right people at the right time and see an increase in ROI. Built in partnership with NMPi, an award-winning digital agency, you’ll learn industry tips and techniques to get results for your brand or business using paid (performance) Marketing.
Meet our knowledge partner
NMPi
Experts in strategising, creating and delivering complex campaigns for clients around the globe. Combining innovative technology with smart digital expertise, NMPi works closely with clients on targeted campaigns based on rich data and insights to deliver optimal results. They’ve won a ton of awards, which include; Bookmarks, Assegai Integrated Marketing Awards, Drum Dadi Awards, Performance Marketing Awards, Brand Republic Digital Awards, and Deloitte Technology Fast 50 Awards.
Meet the course designer
Robyn Hazekamp
Head of Instructional Design
Dog-lover and superhero-aficionado, Robyn pours her Masters degree in English and international lecturing experience into developing online courses that meet our rigorous Red & Yellow standards. She somehow also manages to find time to speak at conferences and contribute to our globally-acclaimed textbook.
Accelerate your career and get a Certificate that gives you an edge.
Become a paid performance Marketing whiz and learn how to set-up, track, budget and optimise your paid search campaigns with customer acquisition in mind. Gain insight on how to craft exceptional campaigns with compelling calls-to-action that deliver optimal results.
What you'll learn:
- The difference between paid search and programmatic display advertising
- How to align paid media with your digital marketing strategy
- How to use and get the maximum benefit from the Google stack (Marketing Platform, Analytics 360, Search Ads 360, data studio, Google shopping platform)
- To gain insights from tracking and analysing data to optimise and improve campaign performance
- How to set-up, implement, track and optimise effective campaigns in the Google Marketing platform
FIND OUT MORE WHEN YOU DOWNLOAD THE INFORMATION PACK
Course curriculum:
Module 01
Introduction to Paid Media
Module 02
The basics of paid search
Module 03
Paid search in depth
Module 04
Programmatic display
Module 05
Display in-depth
Module 06
Optimisation and bid management
Module 07
Tracking and tagging
Module 08
Google Marketing Platform
Future-focused
Human touch
This online learning experience will be warm and engaging. Our great team will be on hand to guide you through the course and answer any of your questions.
Career booster
Our courses are designed to accelerate your career and elevate your CV. A certificate from us is recognised by industry and a stamp of approval on your CV.
Experienced and evolving
Our proven track record is grounded in 25 years of experience. To give our students the best education, we constantly adapt to industry shift and changes.
Trusted By
- Khanyisile Madikiza - VML
